Eastbourne Borough Football Club says that following a new stadium sponsorship agreement, its stadium will be named The SO Legal Stadium at Priory Lane with immediate effect.

This new sponsorship deal will initially run until the end of the 2023/24 season.

The club is delighted to partner with SO Legal, a local firm of solicitors with offices across the South East, and now expanding into the North West of the country. SO Legal was established in Eastbourne in 2016 and takes its name from the company’s two founders, Hamed Ovaisi and Jamie Salvidge.

“Hamed and Jamie are both huge football fans, and already known to some of you,” said Chairman Dave Blackmore. “It is fabulous to have them and their company supporting the club with this agreement. Priory Lane will always, of course, be Priory Lane in the hearts and minds of our supporters. We’ve simply added a dimension. Stadium naming agreements, common across football, are a brilliant way of raising our profile alongside our new naming partners. Everyone wins. I know that Hamed, Jamie and their colleagues are as excited as we are about this new partnership.”

You can find out more aboutour new stadium partners here: https://www.solegal.co.uk