Eastbourne Foodbank is appealing to Tesco shoppers to donate food and other essential items at its annual Tesco Summer Food Collection on Friday and Saturday (July 1 and 2).

Representatives from Eastbourne Foodbank will be in the larger Tesco stores across Eastbourne to speak to members of the public and hand out lists of much-needed items. These essentials are needed to help Eastbourne people unable to afford food, amid the cost of living crisis.

Shoppers can find out more about Eastbourne Foodbank and donate at the Tesco stores in Lottbridge Drove, Hampden Park and Langney Shopping Centre from 9am to 3pm on both days.

Eastbourne Foodbank is hoping members of the community, who are able to help, will pick up one or two extra items with their shopping and drop them into a special donation trolley on the way out of the supermarket.

This support is needed now more than ever, as families across the town are facing the biggest income squeeze in a generation and many people on the very lowest incomes are struggling to put food on the table.

Jess Holliday, campaigns and communications manager at Eastbourne Foodbank, is says no one in our town should be facing hunger and is calling on shoppers to help if they can,

Jess, said: “No one in Eastbourne should be facing hunger and we want to see an end to local people needing emergency food at all but the coming months are set to be particularly tough for many local people.

“We are currently working to bring about long-term change to ensure everyone has enough money for the essentials. However, many families are really struggling with the rising cost of living and any donations of our most-needed items will be invaluable at this incredibly difficult time.

“Thanks to Tesco, its customers, and indeed all our donors throughout the year, we will continue to offer vital support to families and children over the coming months. Together we can make a difference.”

All food donations will be used to support people across Eastbourne who are experiencing hardship and will be forced to use emergency food parcels in the coming months.

The collection, a national-wide initiative, has been organised by Tesco who will generously top up customers’ food donations with a financial donation of 20 per cent of the value of the items donated.

The Trussell Trust, which supports a nationwide network of over 1,300 food bank centres including Eastbourne Foodbank, has seen long term increases in numbers of emergency food parcels distributed to people who are facing hardship.

Food banks in its network provided over 2.1 million emergency food parcels in the last year, with over 800,000 of these given for children. As soaring living costs continue to put pressure on families, food banks help make sure that people in crisis get the support they need over the summer period, and beyond.

Emma Revie, chief executive of the Trussell Trust, said:

“As the cost of living crisis continues to bite, food banks are doing all they can to help meet the extra financial pressures that families are facing. But for many people, the coming months will be a particularly tough period as they struggle to cover the basic costs of living such as bills, food and other essentials.

“Food banks in our network always work incredibly hard to ensure that people facing hardship get support – but we have sadly seen need accelerate over the recent months. Food banks are calling on the public to support them by donating food to support people unable to afford life’s essentials.“No one should have to go without something as essential as food, but I have no doubt that the generosity of Tesco customers and colleagues this summer will once again help food banks provide the best possible help to families facing hunger today, while working towards a future where everyone can afford the essentials in life – like food.”