At its National Dealer Conference held recently in Tenerife, Suzuki GB PLC named this year’s winners of its annual Dealer of the Year awards with East Sussex based dealer Eastbourne Suzuki being awarded overall National Dealer of the Year as well as Regional Dealer of the Year.  

Prior to the announcement at the Awards Gala Dinner, all dealerships within Suzuki’s nationwide network were evaluated using the same criteria to determine the Regional, National and Customer Experience winners. They were assessed on the percentage of target sales achieved, finance penetration percentage, Sales and Service Customer Experience, number of parts and also the quantity of accessories sold. The figures were then aggregated on a balanced scorecard to reveal the top dealer in each of the categories.

Eastbourne Suzuki (T/A Eastbourne Motoring Centre) is a long-established company in the area having been in business since the 1960’s and a franchised Suzuki Dealer for over 10 years. They pride themselves on their reputation, levels of customer service and their place within the local community.

Mark Lambird, CEO and Chairman commented, “We absolutely love being a Suzuki dealer, they are great business partners, and the Suzuki product range offers excellent value with great standard equipment technology and specification. To win the dealer of the year is a great honour, and to say we are all really pleased is an understatement.”  

With reference to their support in the local community, Eastbourne Suzuki recently raised £20,000 for the Homes of Homeless which is a charity for the homeless people of Eastbourne.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “It is an honour to again recognise the   achievements of our network over the last twelve months which was even more important due to market conditions and the heavy restrictions on supply we continue to experience.

We would like to congratulate Eastbourne Suzuki and all our award winners, they have shown exemplary standards of work and customer service, and without them, we would not be in the strong position that we find ourselves in today as we head into a new year and our new vision for the future. Congratulations, and we look forward to enjoying further success and another formal celebration together in 2023.”