On Saturday 2nd March, the iconic elephant of Elmer and the Patchwork Story by David McKee will visit Waterstone Eastbourne.

Children can meet the beloved character and listen to a special reading from this World Book Day book, designed to inspire them to discover joy in reading.

Attendees can also partake in an exciting trail of 12 exclusive sculptures of Elmer created by artists across the UK. Setting off from Waterstones and venturing across Eastbourne Town Centre, children will need to find 12 letters that are hidden on the Elmer statues to reveal the special phrase to win a prize!

Stephen Holt, CEO of Your Eastbourne BID, comments: “World Book Day is so important, encouraging children to read. We are thrilled that this year’s celebrations will coincide with our art trail around the town.”

Read Your Way This year, World Book Day’s Read Your Way campaign calls on everyone to let go of pressure and expectations, giving children a choice – and a chance – to enjoy reading. This is because reading for pleasure improves children’s life chances across a range of social, educational and well-being measures.

Cassie Chadderton, CEO of World Book Day concludes: We’re delighted that more children will have the opportunity to meet Elmer, and discover fun ways to engage with reading, through this bookshop visit! It will bring the excitement of reading to the heart of Eastbourne. What better way for them to discover the life-changing benefits of reading than to engage with Elmer first-hand.”

Visit www.worldbookday.com for more information and don’t forget to Read Your Way this World Book Day!