Winners – ‘The Cup Cake Company’ from Cavendish Primary School

Runner-Up – ‘MAFAZO’ from Gildredge School

7 teams of Year 4 pupils from Eastbourne primary schools participated in the annual Junior Enterprise Challenge organised by Eastbourne Education Business Partnership in association with Eastbourne Chamber of Commerce at the Town Hall on Monday 4th October.

Prior to the challenge, the schools were asked to research seasonal markets at home and abroad, to look at themes and entertainment and to establish a ‘company’ with individual job roles. On the day, the challenge required the teams to produce branding and publicity materials to promote Eastbourne’s own Christmas and Youth Market. They also had to plan and cost a seasonal food and drink hamper to help raise funds for a charity, make and design a market shopping bag and create a supporting radio advert. There was a lot to do!

Representatives from Eastbourne Chamber of Commerce, Your Eastbourne BID, Visit Eastbourne, Metro Bank and Eastbourne EBP were on hand to assist the teams with business advice and to help with judging. The Worshipful Mayor, Cllr Pat Rodohan, also attended to help with judging and to present the prizes.

The teams were judged on their branding, promotional materials, seasonal hamper and presentation plus how well they all worked as a team. “We were very impressed with their ideas, enthusiasm and final presentations”, commented the Mayor afterwards.

The event recognises the importance of tourism and enterprise to the local economy and aims to put some real business lessons into context for the pupils. As well as making learning fun, it encourages teamwork and helps them to develop their practical skills. “We were very pleased to be working with schools again and grateful to everyone who supported the event”, said Faiza Shafeek, Chairman of Eastbourne EBP.

The winners from Cavendish Primary School received the Junior Enterprise Challenge Trophy and book tokens sponsored by Eastbourne Chamber of Commerce and EDEAL. Runners Up, Gildredge House received book tokens sponsored by Metro Bank. Everyone received a ‘Visit Eastbourne’ teddy bear and a special certificate recognising their achievement.