The launch of Wealden’s new tourism brand, Explore Wealden, will take place on 30th June in time for the summer season.

“We are really excited to be able to share this news at a time when the hospitality sector needs our help more than ever.” said Councillor Roy Galley, Portfolio Holder for Economic Development, “In 2019; the total value of tourism was around £368 million. This included nearly half a million overnight stays and just under six million day trips. We hope to build on these numbers with the new brand, which aims to increase awareness of the District and maximise visitor expenditure.”

A safe visitor experience in the months ahead will be vital for the hundreds of businesses which rely on tourism for their livelihoods.

Due to the Government’s decision to pause the relaxation of social distancing restrictions until 19 July, the launch of Explore Wealden will take place online in front of an invited audience.

New website

“The final touches are also being made to a new website that will be a great way to show off our beautiful District for others to explore. The website will include the many hidden gems we have to offer our residents and visitors alike. We hope that this will be a better way to promote our attractions, accommodation and food and drink establishments and help them reach more potential customers.

“We look forward to sharing our story of ‘Explore Wealden’ with our tourism businesses at our online launch event taking place at the end of June. The brand will be available for all to see on launch of our new website in July.

“Every day I realise how lucky we are to live in such a wonderful and diverse area of the country. Thank you to all of those that have been involved in the project and have helped bring Wealden to life.”

The Council has been supporting local businesses with planning and health advice throughout the pandemic. You can find more information about Covid support for local businesses on the Covid-19 pages of the Wealden website here.

If you are a hospitality business located in Wealden and would like to be included on the new website and within other promotional activity, or are interested in joining the Tourism Steering Group, please email