The managing director of Identity, the events agency responsible for some of the UKs largest events over the last two years, has been included on LDC Top 50 List. 

LDC Top 50 Most Ambitious Business Leaders for 2021, supported by The Times, identifies and celebrates the UK’s most ambitious business leaders behind growing medium-sized businesses from every sector and region of the UK economy.

The programme, now in its fourth year, celebrates the inspiring leaders behind some of the UK’s most successful and fast-growing businesses. Identity is the only events agency to feature in the 2021 list. 

Michael was nominated by Identity’s Director of Live Events, Janet Dodd. Janet said: “I’m pleased that Michael’s ambitious leadership has been recognised. Since I joined Identity three years ago I have been inspired by Michael’s desire to make Identity the UK’s largest events agency. This ability to encourage and motivate others, combined with his general optimistic and positive approach to the business makes him a great business leader and very worthy of the accolade.”

Michael Gietzen said: “I am delighted to be a member of the LDC Top 50. My ambition for Identity is limitless.  As well as delivering world-class events for some of the world’s largest brands and organisations, Identity’s team of 200+ talented event professionals blaze an important trail for improvements in sustainability within our sector. There’s a lot to be proud of at Identity.”

Despite the challenges of the last 18 months, Identity continued to expand, attracting heavy hitting industry talent and winning prestigious corporate clients, including Panasonic, Unilever and Rolls-Royce Motor Cars, amongst others.

LDC’s John Garner added: “The last 18 months have presented challenges that none of us could have foreseen, but despite everything, it’s fantastic to see that so many business leaders have achieved remarkable things. Congratulations to all those featured and we look forward to seeing their continued success and impact, and contribution the broader UK economy.”

Identity has experienced extraordinary success over the last decade – this year it ranked in 25th place in the Sunday Times Fast Track 100 companies and last year received a Queen’s Award for Enterprise in International Trade. With its HQ in Sussex and a new office in central London, Identity boasts some of the sector’s most experienced and highly creative professionals. 

Identity’s work has been in continuous demand across the private and public sectors, making it one of the few continuous rising stars in the events sector – even amidst the pandemic. Following the success of its faultless delivery of the G7 Summit in June, Identity is now in the final stages of preparations for COP26, taking place in Glasgow in November. The vital climate talks will be the largest ever gathering of heads of state to take place in the UK. 

Identity is actively recruiting for a number of key roles, both for it’s Eastbourne HQ and newly opened London office. Visit for more information.

LDC’s featured Top 50 hail from every corner of the country and operate across a diverse range of sectors. Collectively, they employ more than 9,500 people and contribute more than £1.2bn to the UK economy.