Sussex based cider maker, Ascension Cider, has responded to the closure of pubs and restaurants, its usual customer base, by introducing a new range of cans.
The first production run of over 7,000 cans in four different flavours, sold out within a week!
Matt Billing, who lives in Eastbourne, founded the business with his Dad, Martyn, just three years ago and they have successfully grown sales. Not only do they supply pubs and other trade outlets locally, they also successfully ship cider to other parts of the country, working with wholesale partners. However, the recent Coronavirus and the resulting lockdown meant sales reduced dramatically, almost to zero, with only a few outlets that are offering takeaways and collections still purchasing.
The company has responded by immediately developing a new range of cans, initially offering four blends, Pilot, their best selling apple cider, Purple Haze, a blackcurrant lemonade cider, Shimmy, a pineapple and lemon wild cider, plus a new cranberry sour cider, called Into The Jetstream.
Having launched these on a Monday to the trade and opened a new web shop on the Wednesday, the first production run had sold out by the Friday! Working over the following weekend, another 12,000 cans were produced to replenish supplies.
Matt and Ascension have taken their already very popular still ciders and lightly carbonated them in the new cans. Attractive labels, featuring a hot air balloon, a passion of the family behind the product and the inspiration for the company’s strapline, Cider with Altitude, features prominently on the smart eye-catching can design.
Matt makes the cider using principally eating apples often rejected by the supermarkets because of their shape and size, rather than the more bitter cider apples. Ascension Ciders are made from only the juice of fresh apples (no concentrate, water or sugar) and are naturally fermented. All are gluten free and suitable for vegetarians and vegans.
Ascension Cider are looking for new retail and trade customers to stock the new can range whilst also encouraging direct sales from their website at: www.ascensioncider.co.uk
Further details about the products and the company can also be found there whilst potential stockists can call Matt on 01323 344777.