Brew Monday is a Samaritans takeover of ‘Blue Monday’ – the third Monday in January, which is often dubbed ‘the most difficult day of the year’ (although there’s no scientific evidence to back this up).

At Eastbourne & District Samaritans we know there’s no such thing as ‘Blue Monday’ and that feeling low isn’t just reserved for Mondays or a random day in January. So, we’re saying out with the blue and in with the brew!

The Samaritans are encouraging people to reach out to a friend, family member or colleague for “a cuppa and a catch-up” in participating cafes across Eastbourne, Hailsham and Seaford.

The message is that really listening to another person could help them work through what’s on their mind.

To help people connect and talk about their worries and concerns, Eastbourne & District Samaritans are encouraging cafes and eateries to sign up to become supporters of Brew Monday before 23 December, 2021, because now more than ever, sharing a cuppa is more than a drink – it’s about reaching out, checking in and staying connected.

For those that want to get involved, visit the Samaritans website where you can get early access to the 2-4-1 drinks voucher and a list of participants by signing up to our newsletter.

For more details and to sign up email Or visit our website

The Samaritans is a charity with 201 local branches across the UK and Ireland and, in 2020, more than 20,000 people volunteered their time spending over one million hours answering calls for help via our unique 24-hour listening service, email, letter, face to face and through our Welsh language service.

If you’re in need of emotional support call 116 123 or email

Eastbourne Samaritans began in February 1965, in rented rooms in Christ Church, Seaside. Many branches in the beginning were run by clergymen, as was the founder, Edward Chad Varah, CH, CBE, born 12th November 1911, in Barton- upon- Humber.

The branch moved to Terminus Road, opposite Eastbourne railway station at the start of the seventies and then moved to more spacious premises in Susan’s Road. In 1992 due to the generosity of a benefactor, the Branch moved to its present home, The Haven in Bolton Road.

Branch Stats: In 2020 the branch answered 16456 inbound calls, 5110 hours on calls. 107 outbound calls and 2956 emails with approximately 70 – 100 volunteers a 30% reduction of volunteers during the pandemic.

If you are in need of emotional support call 116 123 or email