Visitors and residents are being encouraged to share the love of Eastbourne across the country and beyond as a giant I♥EBN installation is unveiled on the town’s seafront.

The giant Hollywood style two-metre-high letters saying I♥EBN first appeared in December at the Eastbourne Winterland and have been touring the town at surprise locations during 2022.

They have now taken pride of place on Eastbourne seafront on the middle promenade near the Wish Tower, and will soon be relocating to Victoria Place, at the seafront end of Terminus Road.

They will remain there throughout the summer with visitors and residents able to take selfies and photos with the Love Letters and share on social media – across the country and the globe – using the hashtag #IloveEBN. There is also a chance to win a prize of £250.

The giant letter installation is a joint project between Eastbourne Hospitality Association, the Eastbourne Shed at Fort Lane and VisitEastbourne.

The letters have been crafted by the people at Eastbourne Shed, an Age Concern scheme which brings together a community of individuals aged 50 plus to work on woodwork projects – as well as help tackle loneliness and dementia with community initiatives.

They are made using recycled wood including used wood from the groynes along Eastbourne seafront. They also have some solar lighting to illuminate at night.

Eastbourne Borough Council’s Head of Tourism & Culture, Annie Wills said, “People have been following our ‘Love Letters’ as they journey around the town spreading love and cheer.

“Now they have moved to the seafront and Victoria Place for the summer and I am sure more people will see them and share the love.

“If you see them, why not snap a picture, and share it through your favourite social media channel, for a chance to win a prize. Use the hash tag #ILoveEBN for a chance to win.”

For more details on the I♥EBN installation and to enter the competition visit