Cadence Cycle Club is a developing success story for local businessman and sportsman, Roger Myall.

He, together with business partner, Matthew Jackson, opened the first Cadence hub at the Long Man Brewery in Litlington on Boxing Day 2020 during a lockdown. It proved a massive hit, providing somewhere for people to grab a drink and a bite to eat whilst out enjoying the countryside.

Further hubs have followed, including one in front of the Congress Theatre and more stretching west along the South Downs Way. E-bike hire and guided tours have also been introduced, along with a range of branded apparel and accessories.

You can buy its popular house blend coffee online too, and they now run regular free and ticketed events, such as the upcoming ‘SpringFest’, ‘March March’ social walking event, ‘E-bike demo days’ and ‘Forest and Trails Ride Outs’.

Roger says: “In the midst of the pandemic, we all became aware of the rising importance of community, our health and wellbeing. There’s nothing better than being able to get out in the countryside on your bike or on foot, either solo or with friends. But there’s limited places to stop off for a drink and a bite to eat that are genuinely bike-friendly. And so the idea for Cadence was born.

“Our founding hub in the Cuckmere Valley, is in the perfect spot being just off the South Downs Way, and at the intersection of a national road cycling route (Route 2). It’s very close to Friston Forest and numerous downland trails plus everything the valley has to offer, whether that’s a ride over to the Rathfinny Estate, or the hill climb and views that Firle Bostal offers.”

You can find out more about Cadence Cycle Club, its events and e-bike services at The company plan to open more local hubs this year both locally and across the south-east

A Sporting Background

Roger is also Chair of The Saffrons Sports Club in the town, a place very close to his heart, and he shares a clear vision for the local charitable trusts role within the town, which involves the club being ‘at the heart of the improvement of health and wellbeing in the community and the venue of choice for team sports and family activities’

According to Roger, “We are very lucky to have such excellent sporting facilities right in the heart of the town. The Saffrons is the home of cricket, hockey and football in Eastbourne and the grounds’ club house offers a fantastic community and social space. Eastbourne Croquet Club is also based here along with Cargo Gym and Saffrons Park Nursery.

“It’s a fantastic place and facility that is here to serve both residents and visitors, whether that’s coming to watch a fixture, using the Club House or outdoor space for a function, or enjoying a public event such as our annual Fireworks display.

“As a Board and group of member clubs, we are committed to the continued improvement and development of the Club to ensure it serves and benefits as many people as possible, from players and club or team supporters, to the wider public who perhaps haven’t had an affiliation with the club or knowledge of it in the past.”

For Club news, follow @saffronssports on Facebook or visit

Going Further

Alongside his position at The Saffrons and role as co-founder of Cadence, Roger is a director of Sporta Group. Based within the Compton Estate yet little-known locally, Sporta operates worldwide, providing travel, management and media services for wide-ranging sports clients, including several professional UK and international teams and clubs, athletes, players, and some of the UK’s leading independent schools. Visit: